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Variable Data Printing:
Perhaps industry’s fastest growing production method for a simple reason:
it gets results. Variable data is the
process of changing information from document to document within a single
print run.
Using targeted information for each
individual reader
The concept is that people will read and respond better to documents geared to
and created specifically for them |
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Versioning:
These documents send out different messages to specific audiences |
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Customisation:
Creating unique pages promoting a product or a service a specific customer is likely to buy |
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Personalisation:
This method creates unique pages to individuals known needs |
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Mail Merge:
These documents differ in name/address
and simple text only |
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